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Sports Pulse: With everything changing in the sports world how will it affect college football this season USA TODAY

To boost their resources at a time of rising financial uncertainty, the Colorado Buffaloes have reached a five-year sponsorship deal with an online sports betting company whose product is still banned for use under NCAA rules for players, coaches and staff.

In effect, the deal between Colorado and PointsBet means Colorado’s athletics programs will take in revenue from the deal even as CU employees and athletes could get in trouble for becoming PointsBet customers.

But that’s all OK apparently, as gambling boundaries continue to blur in college sports amid the pressure to bring in more

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