One of the world’s biggest casino companies partnered with the world’s largest sports media company Monday.

, and more specifically, its sports betting partner William Hill, according to a press release.

The multi-year agreement makes Caesars Sportsbook by William Hill a sponsor of ESPN fantasy products and allow links to William Hill products within ESPN apps. It will use geo-location to only target those links to users within a state that has already legalized sports betting.

It’s not the first time that the two companies are working together Last month, ESPN built a studio on the Las Vegas Strip inside The Linq. ESPN has also been working towards more gambling-oriented content as it recently released the first episode of “Bettor Days,” a series about true

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