It’s no coincidence that Facebook is killing the on the same day it’s announcing the Oculus Quest 2. On paper, the Go, Quest, and Rift families were supposed to be different devices for different markets, but they’ve coalesced over a much shorter period of time than people expected. Just as that meant the , the death of Rift was a long-premeditated killing, arguably more a matter of when than whether.

The VR market was different when Facebook segmented Oculus products into three families. with minimal gaming potential, designed to appeal to people who didn’t want to spend more than $200 on a standalone VR headset — . Quest was a that was better than Go in every way, and highly capable of gaming, but not

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