A new Los Angeles startup is betting that enough consumers are interested in paying between $69 and $149 per year to receive lessons in life and sports from celebrity athletes like Maria Sharapova and Shaun White to make a billion-dollar business.

That’s the gamble that Maveron, Global Founders Capital, and 8VC are taking on The Skills, which launches today.

Founded by E. Omer Atesman, a former renewable energy entrepreneur whose last company Clean Energy Experts was acquired by SunRun for an undisclosed amount, The Skills aims to bring coaching lessons from life and sports to subscribers in a MasterClass style format.

With a roster that includes Sharapova, White, the volleyball star, Kerri Walsh Jennings; All-Pro football player Larry Fitzgerald; and Michael Phelps, the former competitive swimmer

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