Threads is not your average startup and, really, it’s not a startup anymore. It’s over 10 years old, employs more than 150 people, and successfully bridged the Series A gap in Europe closing a round of $20M back in 2018. And so far, it’s surviving 2020. 

COVID-19 has put retail – and the rest of us – on a rollercoaster. For some it’s minted millions with captive audiences realizing that they really, really hate that couch and it’s finally time to replace it. For others, like Neiman Marcus, J.C. Penney, and J. Crew, it’s meant bankruptcy. Bankruptcy filings for 2020 are clocking in at 424, according to S&P Global, and look on track to upset the total filings in 2010. 

Threads finds itself heartily in

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