(Sage Intacct – June analyst gathering)
Back in March, I asked . Alas, aside from , most enterprise software events wound up firmly on the mediocre side. Now the fall virtual event season is cluttering up – but have we learned anything?
Based on the fall invites I’m getting so far, it looks like we can brace ourselves for another round of mediocre offerings. The big question is: why? There isn’t one reason. Contenders include:
A failure of imagination Lack of creative event planning talent Fear of the unscripted live moment that enterprise viewers crave. . Over-estimation of love-of-your-brand as a reason for attending. Consequently: A lack of clarity on why attendees are here. What attendees crave right now is connection, community, and interactive learning