This article is part of a Gaming Insights series paid for by Facebook.
According to the , roughly two-thirds of people globally are playing mobile games every day, and total worldwide smartphone gaming revenue was $82.6B by the end of 2019. In-game ads made up a whopping 17% of that.
But that number is expected to triple by 2024. More importantly, across most genres and regions, integrating in-app ads in games has led to over half of gamers playing longer sessions.
It’s increasingly clear that gamers welcome the ad-funded model. So now is the time to leverage an in-app ads strategy.
To help maximize the revenue potential of ads in your game, check out the infographic below for some of the key points