NASHVILLE, Tenn. (RNS) — Jay Swartzendruber, a Christian journalist and former editor of CCM magazine who urged Christian artists to get involved in the AIDS crisis, has died, according to friends in the music business.
He was 52.
Swartzendruber, an influential Nashville Christian music publicist in the 1990s and early 2000s, spent five years as head of CCM, then a print magazine that covered contemporary Christian music. He moved the magazine from its almost exclusive focus on music sold in Christian bookstores to a broader focus on what the magazine called “Christian worldview music.”
Before that, he was a publicist for several labels, including Gotee Records, Squint Entertainment and Re:Think. During his time as a publicist he worked with musicians including Sixpence None the Richer