Regina Estrada has a simple message, and it’s one she’s passionate about: “Eat tacos and vote.”
The owner and manager of Joe’s Bakery & Coffee Shop, the beloved East Austin eatery with roots going back decades, says she tries to do something every election to help get out the vote. For the past eight years or so, Joe’s has given a free taco to anyone who shows their “I Voted” or “Yo Voté” sticker after casting their ballot. But because of the coronavirus pandemic this year, the restaurant’s dining room is closed, and they’re only doing takeout service. For the next week, a voting sticker will instead get you 10% off your bill.
“We wanted to do something that we felt comfortable with and that