As communicating with customers across the world grows ever more challenging due to multiple channels, tools and networking providers, companies are looking for a way to simplify it all. Sinch, a company that makes communications APIs, announced a new tool this morning called the Conversation API designed to make it easier to interact with customers across the planet using multiple messaging products.

Sinch chief product officer Vikram Khandpur says that business is being conducted in different messaging channels such as SMS, WhatsApp or Viber depending on location, and businesses have to be able to communicate with their customers wherever they happen to be from a technology and geographic standpoint. What’s more, this need has become even more pronounced during a pandemic when online communication has

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