Call it unfiltered civic engagement: As of Thursday morning, has helped register more than one million people to vote.
Of those, 56% are first-time voters and 64.5% are between the ages of 18 and 24 ― a coveted, yet historically hard-to-activate demographic.
A Snap spokesperson told HuffPost they’ve seen the most signups in Texas. Florida, Georgia and North Carolina ― all battleground states ― were also well-represented, Snap said. President carried all four in 2016, and losing any one of them to Democrat could deal a severe blow to his reelection prospects.
According to data collected by TurboVote, Snap helped register roughly 450,000 voters ahead of the U.S. midterm elections in 2018, of whom 57% went on to