When it comes to customer expectations, the pandemic has changed everything

In just the past 12 months, has been funneled into tech companies building workflow automation solutions. This isn’t a bubble. It’s a balloon.

Hot technology companies like ($14.5 billion market cap), ($60 million ARR), Docusign ($36 billion market cap), (bought by Microsoft for $7.5 billion), and ($185 million Series D), all have built-in workflow builders that range from simplified code to low code to graphical no-code. All it takes is a matter of minutes plugging X to Y to Z.

Just days ago, , a marketing workflow automation platform, for $1.5 billion.

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