TikTok’s upward trajectory is expected to continue in 2021, according to a new forecast from mobile data and analytics firm App Annie, which estimates the short-form video app will surpass the 1 billion monthly active user mark next year. The expanded forecast also looked into future trends around mobile ad spending and the growth in “at-home” activities fueled by mobile, like e-commerce and online meetings, for example.
TikTok’s growth numbers, however, were the standout estimate from the new report. The video app has grown in popularity, having nearly tripled in size since 2018, App Annie noted. And, as of the third quarter this year, TikTok became the No. 2 non-gaming app by consumer spending, due to its use of a combination of revenue streams, including