When it comes to customer expectations, the pandemic has changed everything

In an age where (UX) is key to a business’s success and differentiation, innovative teams know they have to prioritize UX from day one.

Regardless of your company or industry, better design creates an improved user experience and drives customer excitement for your product. Zealous customers become early adopters, and in optimal scenarios, can help a product go viral through grassroots evangelism. McKinsey’s report tracks the McKinsey Design Index (MDI), which rates companies by strength of design and how design plays into their financial performance. The report found top-quartile MDI companies had 32% higher revenue

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