On the heels of Hopin’s $125 million funding round, a newcomer in the virtual events space is gaining steam. Welcome, led by co-founder and CEO Roberto Ortiz, is positioning itself as the “Ritz Carlton for virtual events,” Ortiz told me. Today, it’s announcing a $12 million Series A round led by Kleiner Perkins with participation from Y Combinator, Kapor Capital and Webb Investor Network.

“There’s a land grab opportunity in virtual events,” Ortiz said. “What Covid has done is made 2030 2020. What was going to happen in 2030 happened in 2020. Everyone has been forced into this virtual environment.”

It’s that environment that led Ortiz and his co-founders to pivot from a startup that connected restaurants and food wholesalers to a virtual events startup.

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