Fairway Independent Mortgage has tapped an Emmy award-winning film executive to create and develop multimedia content for the lender.

Taking on the newly created role of chief content officer is Kirby Bradley (pictured), a renowned producer and director at HBO, CNN, ESPN, and other several digital outlets. Fairway has announced plans to launch a newsroom with Bradley leading the development of multimedia content that would help the company reach more customers.

“Video – and all digital content – is incredibly impactful to empower consumers to make the right decisions on their homebuying journey. Today, an increasing number of customers want to educate themselves, online, and then talk to a local, experienced, career mortgage professional,” said President of Digital Strategy Jessica Manna, who oversees Fairway’s marketing

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