Joe Procopio Contributor

Joe Procopio is a multiexit, multifailure entrepreneur. Joe is currently building Spiffy, and previously sold Automated Insights, sold ExitEvent and built Intrepid Media. More posts by this contributor How startups fill the gap between revenue and investment How startups close their first big sales

The lure of subscription pricing is the guarantee of recurring revenue for your business. Once a customer flips the switch to turn on your subscription, it’s easy money:

Easy to recognize your revenue. Easy to determine your margins and profits. Easy to enhance your product and extend that revenue out for months, even years.

While that’s true, converting a subscription customer isn’t as simple as flipping a switch. You can build

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