YouTube will partner with health organizations to create more accurate medical videos for its platform, trying to counter a scourge of online misinformation about the COVID-19 pandemic.
The world’s largest online video service has assembled a health partnerships team, led by Garth Graham, a former CVS Health Corp. executive, to build the relationships. Cleveland Clinic, the American Public Health Association, The Forum at the Harvard School of Public Health and Mayo Clinic are among participating organizations, YouTube said Wednesday, Jan. 13.
YouTube, owned by Alphabet Inc.’s Google, will help some partners fund these videos by, for example, paying for Harvard’s production staff to film and edit the clips through a grant.
This is a relatively rare departure for the video service, which prefers to be