Every year, around 10 million pets go missing in the U.S., and millions of those end up in shelters where they aren’t always reunited with their owners, due to their lack of identification or a microchip. A new mobile app, Shadow, aims to tackle this problem by leveraging a combination of a volunteer network and A.I. technology to help dog owners, in particular.

The startup is working in partnership with animal shelters and rescue organizations around the U.S. to pull in photos of the dogs they’re currently housing, then supplements this with photos pulled from social media platforms, like Twitter and Facebook.

It then uses A.I. technology to match the photograph of the missing dogs to possible matches from nearby shelters or the web.

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