The Secrets to Making Your Customers Say “Wow”
The bar has never been higher. Today’s customers are exposed to tens of thousands of marketing messages over the course of any given week. Immersive digital experiences are the norm. And if you don’t satisfy your customers, somebody else will.
Do you have a strategy for making your customers say, “Wow!” If not, it’s time to step up your game and get your brand on the right track.
6 Tips for Wowing Customers
These days, it takes a lot to impress a customer. But as challenging as it may be to stand out, there are still some proven concepts you can implement to produce positive fruit in this area. Let’s take a look:
- Develop an Impressive Website
Immersive digital experiences are a must in today’s marketplace. And where does a brand’s digital experience begin? With a website, of course.
All of your marketing and advertising efforts will touch your website in one shape or form. Go ahead and proactively invest in custom website development to establish a solid foundation for your brand.
- Live Up to Your Word
This is simple to do in theory, but much harder to execute with consistency. But if you want to impress your customers and make them respect you, live up to your word. Do what you say you’re going to do – over and over again.
All it takes is one missed promise, misleading statement, or shortsighted decision and you could compromise an otherwise healthy relationship. Be meticulous about protecting the integrity of your image.
- Under Promise and Over Deliver
The old business saying that you should under-promise and over-deliver still rings true in today’s dynamic marketplace. In fact, it’s more important than it’s ever been.
As you know from being a customer, most of today’s businesses do the exact opposite. They over-promise and then under-deliver. By flipping the script here, you can position your business as a leader.
- Do a Personal Check-In
There’s nothing wrong with automation. There are many important processes and tasks that can be strategically optimized to grow your business with greater efficiency. But customer engagement is not one of them.
To truly wow your customers, perform unexpected personal check-ins on a regular basis. And one of the best ways to do this is by sending a handwritten note.
“A handwritten note makes your customers feel special. It signals that you have gone out of your way to thank them,” Keap explains. “Taking the precious time to say thank you by hand is rare. Business owners who see this extra effort as an opportunity (not an obligation) stand out from the crowd.”
Other strategies include a personalized phone call or text message. If you must use email, try embedding a link to a personalized selfie-style video where you thank the customer for their loyalty.
- Give Out Surprises
Surprises are highly effective. (When a customer expects something, it doesn’t have nearly the same impact.) Always be looking for ways to do something positive yet unexpected for your customers.
If you run an ecommerce store, for example, this might look like including a free product in every 100th customer’s shipment. For bonus points, slip in a handwritten note expressing your gratitude. This goes a long way! (Particularly if you’re trying to acquire some positive reviews for your products.)
- Reward Loyalty
Finally, customers want to know that their loyalty is appreciated. With so many different options to choose from in today’s market, they want you to recognize them for spending their dollars with you. There are plenty of ways to do this, including formal loyalty programs. Consider brainstorming options with your sales and customer service teams. They should have some good ideas that your customers will find impactful.
Don’t Take Your Customers for Granted
As you know, customers are expensive to acquire. And it’s much cheaper to keep an existing customer than it is to onboard a new one. So don’t take them for granted. Step up and do what it takes to wow your customers, leaving them no choice but to remain loyal. This article is just a starting point. Apply these suggestions and adapt them to your brand’s style and strategy. Any investment you make in these areas will generate an impressive ROI for years to come.