Data: Meet ad creative

LinkedIn has a new data analytics platform designed to give sales teams real-time insights into potential opportunities based on data generated by more than 700 million members on the social network.

Called , the product is part of LinkedIn’s unit, which includes Sales Navigator, a tool that helps sales teams find prospects by harnessing the vast swathes of business and engagement data on LinkedIn. Just last week, LinkedIn account mapping feature to Sales Navigator, enabling users to visualize all the key stakeholders in a customer account and identify the right people to

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