In addition to Facebook’s Clubhouse competitor built within Messenger Rooms and its experiments with a Clubhouse-like Q&A platform on the web, the company is now leveraging yet another of its largest products to take on the Clubhouse threat: Instagram Live. Today, Instagram announced it’s adding new features that will allow users to mute their microphones and even turn their video off while using Instagram Live.

Instagram explains these new features will give hosts more flexibility during their livestream experiences, as they can decrease the pressure to look or sound a certain way while broadcasting live. While that may be true, the reality is that Facebook is simply taking another page from Clubhouse’s playbook by enabling a “video off” experience that encourages more serendipitous conversations.

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