ViacomCBS’ MTV Entertainment has named , former Global Head of Marketing for Beats by Dr. Dre, as Chief Marketing Officer. He will oversee marketing, creative and social engagement across the MTVE portfolio, reporting to President Chris McCarthy and serving on his leadership team.
White, who joins MTVE from top cannabis provider Curaleaf where he served as CMO, replaces Jacqueline Parkes who at the end of last year. , who served as interim CMO for the past couple of months, has been promoted to EVP of Marketing from her most recent position as SVP Brand Creative and Production. McCarthy just announced White’s hire and Campbell’s promotion in an internal memo (You can read it at the bottom of the story.
In addition to setting the marketing