ATLANTA, Ga., April 6, 2021 (SEND2PRESS NEWSWIRE) — Top of Mind Networks (Top of Mind) today announced the debut of a bidirectional data connection between Surefire, the number-one platform for automated mortgage marketing, and Salesforce, the world’s most popular enterprise CRM. The connection gives mortgage lenders unprecedented choice and control over the way information is shared between their enterprise CRM and mortgage marketing technologies.

Salesforce is not required to reap the benefits of Surefire, which offers native CRM capabilities. However, Top of Mind’s tie-in with Salesforce Lightning Connect helps banks, credit unions and independent mortgage companies that have already invested in Salesforce maximize the effectiveness of their marketing programs by playing to the unique strengths of each platform.

“For an enterprise-class lender, there’s no better CRM

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