You don’t often read the word “instagrammable” in a scientific paper.

But a recently published study that asked “what makes a great bird photo?” has officially deemed the frogmouth the most instagrammable of avians.

The result led the researchers to use another term that I have seldom read in an academic study: “poetic justice”. The frogmouth was once designated “the world’s most unfortunate-looking bird”.

It has now been redeemed by Instagram’s millions of animal photography fans.

The result surprised the scientists themselves, but it has also revealed some of the secrets to attracting “likes” – at least if you’re an animal.

“It just does not look like any other bird, with its almost anthropomorphic facial features,” said lead researcher Katja Thommes, a psychologist from the University of Konstanz in Germany.


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