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has raised $65 million to boost its avatar creator, which the company is touting for virtual identity and wearable digital goods.

wants to become the virtual identity for people to express themselves in the digital world. It started with celebrities to capture moments for events such as album releases, song drops, and guest appearances, and it saw greater use over the pandemic. That has helped celebrities generate revenue even when they can’t go someplace in person. And now Genies is expanding this to wider groups of consumers in beta form.

Bond led the round, with participation from NEA, Breyer Capital, Tull Investment Group, NetEase, Dapper Labs, and Coinbase Ventures. Bond was

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