ATLANTA — John Collins already has seen what playoff success has done to raise the hometown excitement for the Atlanta Hawks.

Collins is eager for the opportunity to build more enthusiasm now that the Eastern Conference semifinal series against the top-seeded Philadelphia 76ers has shifted to Atlanta.

With the series tied 1-1, Game 3 will be played on Friday.

There is less heading into Friday’s Game 3 matchup between Phoenix and Denver. The Suns hold a 2-0 lead over the Nuggets in their Western Conference semifinal in a series that Phoenix seems to be in total control.

In Atlanta, the Hawks announced a sellout on Thursday for Game 3 and said only a few seats remain for Monday’s Game 4.

The Hawks have won 13 consecutive home games, the longest

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