Elevate your enterprise data technology and strategy at .
Customer data is like digital oil — it fuels better business decisions and helps companies thrive. But making sense of the cacophony of customer data that flows through a company can be a challenge for all but the best of data scientists. And as businesses across the spectrum have been forced to embrace digital transformation due to the global pandemic, this has shone a greater spotlight on the need to grow sales by better understanding who they’re selling to.
And this is where customer data platforms (CDPs) come into play. At a