With the pandemic forcing people online, social media use exploded, for obvious reasons. And with that, the opportunity to reach audiences and push messaging. More brand-oriented platforms such as Sprinkler, Sprout Social, and Hootsuite have obviously risen in use, but so did traffic to Oktopost, a much more B2B-oriented proposition.
Founded in 2013, Oktopost has only ever registered an $800,000 early stage funding, and has run on revenues and profit ever since. Today that changes with a growth funding round of a $20 million minority investment from London-based growth equity firm Expedition Growth Capital.
Oktopost’s schtick is that it is an enterprise-grade platform for B2B marketers to curate content, organize, and manage campaigns for corporate social media accounts, employee advocacy and social selling. It can also