Southeast Asian esports talent agency Tier One Entertainment has announced a partnership with in-game advertising company Admazing Co.

As a result of the collaboration, Tier One will offer Admazing Co.’s platform to the organisation’s local brand partners in the Philippines. 

Image credit: Tier One


According to the release, Tier One’s decision to add in-game advertising to its core services is ‘essential’ for the organisation to ‘its gaming ecosystem’. Moreover, greater in-game advertising will help ‘push further its dominance in the mobile gaming industry with its esports team, Blacklist International’.

Joanne Llavore, Chief Commercial Officer, Tier One Entertainment, commented: “This partnership with Admazing Co. enables Tier One Entertainment to close the loop in terms of serving the

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