Southeast Asian esports talent agency Tier One Entertainment has announced a partnership with in-game advertising company Admazing Co.
As a result of the collaboration, Tier One will offer Admazing Co.’s platform to the organisation’s local brand partners in the Philippines.
Image credit: Tier One
According to the release, Tier One’s decision to add in-game advertising to its core services is ‘essential’ for the organisation to ‘its gaming ecosystem’. Moreover, greater in-game advertising will help ‘push further its dominance in the mobile gaming industry with its esports team, Blacklist International’.
Joanne Llavore, Chief Commercial Officer, Tier One Entertainment, commented: “This partnership with Admazing Co. enables Tier One Entertainment to close the loop in terms of serving the