Earlier this summer, Amazon beat out Walmart to become the world’s largest retailer. All it took was three decades and a worldwide pandemic that shifted e-commerce adoption into lightspeed.

Next up? The tech giant could be angling for the title of world’s biggest media company — its latest move, announced Tuesday, brings Amazon’s palm scanning retail technology to the world of live concerts.

Give a Hand for The Band

Bringing new meaning to the term “give a hand,” Amazon introduced its palm-recognition technology, Amazon One, to Denver’s famed Red Rocks Amphitheatre. Concertgoers can now create a ticketing account with the venue and enter shows with the swipe of the hand.

It’s the first time the tech is being used outside of Amazon’s stores, where shoppers

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