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has raised $35 million in funding in a round led by The E.W. Scripps Company as Misfits focuses on esports media revenues.

Scripps itself will invest $10 million into Misfits’ global esports organization, which includes its two Florida esports franchises and other properties.

With its investment, Scripps has the power to distribute Misfits’ esports media content through its linear and over-the-top television platforms in Florida and across the U.S. The partnership between Scripps and Misfits also will increase Florida advertisers’ access to Misfits’ large and growing young esports and gaming audiences.

Over time, Boca Raton, Florida-based Misfits expects more revenue to come from media rights revenues and long-form content, rather than sponsorships

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