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This article was contributed by Ajay Mangilal Jain, Senior Partner of AI & Automation Practice at Wipro Limited

Ecommerce has long been growing in popularity with private consumers and enterprises alike, but even from segments that hadn’t previously embraced online shopping. With this rapid growth, and with customers’ evolved expectations for timing and delivery, there is a growing need for to accelerate their marketing capabilities. At the center of this trend is the need for content, which must now be scaled across different platforms and segments quickly and intelligently. However, this process is very demanding, and effective

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