NASHVILLE, Tenn. — Deion Sanders has been all over national TV, putting Jackson State in the spotlight every time his insurance commercials air.

Hiring Eddie George has had a similar effect at Tennessee State.

Thanks to their high-profile coaches, Jackson State and Tennessee State are reaping benefits from bigger crowds and more interest from top recruits to companies wanting to tap into all the hype, making deals with both universities and players under the new name, image and likeness rules.

Just as university officials hoped.

Allen said Tennessee State’s enrollment already is up, and four-and five-star recruits are looking closely at George and the Tigers. Tennessee State hosted 317 recruits one weekend.

Tennessee State has had corporate interest from companies including The General, Best Buy and bottling sponsor Coca-Cola. A

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