Hear from CIOs, CTOs, and other C-level and senior execs on data and AI strategies at the Future of Work Summit this January 12, 2022.

This article was contributed by Alexandre Robicquet, CEO and cofounder of Crossing Minds

We’re all familiar with the immediate popup on the websites we visit: will we accept all cookies, including third-party cookies? The answer is typically a quick but reluctant yes. Without accepting third-party cookies, we wouldn’t be able to interact meaningfully with those sites. But with the rise of , this popup has come to represent more than just an agreement. It now epitomizes the massive, pressing challenge that’s plaguing online businesses: the “cold start.”

The cold start — often referred to as the cold start problem — is the phenomenon in which businesses don’t have the right technology to deliver truly personalized online experiences for new or

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