SAN DIEGO — The unique masks hanging in Voodoo Child Brewing Company are some of Jake Deardorff’s favorite things about his tasting room.“The Voodoo culture is comprised of a lot of different cultures and different superstitions,” Deardorff said. “They’re from all over the world: New Zealand, Africa, Mexico.”
What You Need To Know
Many small business owners are adopting a “roommate” model
“Business roommates” are completely different businesses who share the same space
The businesses split bills, bring in customers for each other and collaborate
Many small businesses believe this is a great way forward with inflation and rising cost of living
He has collected masks for years and is excited to finally display them all in his first tasting room.
Deardorff started Voodoo Child with his friends James McCanna and Justin Buckingham at the home-brew level, the name inspired partly by Jimi Hendrix and other classic rock.
They had been looking at opening their own brewery for years, but rising rents, inflation and the cost of living proved challenging. When the opportunity came up to take over some room in an already established brewery, they jumped at the chance.
“We would still be searching for a place to set up, like the brick and mortar,” Deardorff said. “It kind of was just really strange like perfect timing.”
They now share a tasting room with Savagewood Brewing Company, owned by Darrel Brown.
“We love collaborating with [Brown], he’s a good solid beer-maker and dude and I feel like we are too,” …