Gannett, owner of USA TODAY, restructures into two business units – USA TODAY

by | Jun 1, 2022 | Business

Gannett, owner of USA TODAY and local media organizations in 45 states, on Wednesday announced a corporate restructuring that creates two new business units.The Gannett Media business unit will focus on news, content, operations like print and distribution, business-to-business marketing solutions (including advertising) and subscription growth through a “digital-first lens,” Gannett said in a news release. Maribel Perez Wadsworth, president of news for Gannett and publisher of USA TODAY and the USA TODAY Network, has been named president of the unit. The other unit created under the restructuring is Digital Marketing Solutions (DMS), which helps brands and businesses attract and keep customers, and includes LOCALiQ, a provider of digital marketing services. Kris Barton, Gannett’s chief product officer, becomes president of the new unit and will oversee operations that support marketing solutions, including customer services and product and engineering.“I think that this is a massive leap forward in terms of having our organizational structure really help to power the execution of our strategy,” Barton said. “We are a subscription-led business. That means that we are organizing this way to focus on that strategy.”Two other Gannett executives, Kevin Gentzel, the chief revenue officer, and Bernie Szachara, the president of U.S. publishing operations, are leaving the company in the coming weeks. Reed sent a note to employees lauding their service and acknowledging their “extraordinary stewardship during their tenure.”Gannett shares closed down 0.5% Wednesday, ending the day at $3.91 on the New York Stock Exchange. Gannett earnings:Gannett posts a nearly 44% rise in digital-only paid subscribers and a narrower net lossThe reorganization should improve operating efficiency and accelerate Gannett’s future as a subscription-led business, according to Gannett Chairman and CEO Michael Reed.“This reorganization ensures our consumer and B2B businesses are strategically optimized for our next stage of growth with incredibly experienced leadership at the helm while championing our culture of inclusion and driving our long-term goals for sustainable revenue and cash flow growth,” R …

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