4 Problems Small Business Owners Face and How to Solve Them – Entrepreneur

by | Jul 15, 2022 | Business

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I recently spoke with a small business owner who has been fairly successful and has overcome so much to get where she is. She owns a cleaning company and has been in business for over 25 years. Yet, the past four or five years have been an increasingly challenging time to generate new business. As we spoke about the issues, I inquired about how she collects funds from current customers and how she uses social media to get new customers, and she immediately said, “Oh I never use computers, I don’t believe in them.” Bingo — found the problem.
You’d think that learning technology is a simple solution, right? Just take a few computer classes, and she’s good to go, right? Wrong. She won’t do that. In fact, she is exceptionally opposed to technology in any form. Which is unfortunate, because we all know how important being accessible online is for today’s business, right? You also know how important it is to keep up with technology and the expectations of your customers, right? She also stated that she wanted to continue to operate the business and then sell in about 10 years or so. The sad truth is, she may not even be in business in 10 years from now. She’ll get passed by from her competition simply because they have embraced technology and kept up with change, while she is still …

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