Amazon extends Alexa to enable ambient intelligence

by | Jul 20, 2022 | Technology

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Amazon’s Alexa voice assistant technology isn’t just about natural language processing (NLP) anymore, now it has become a platform that’s aiming for ambient intelligence.

At Amazon’s Alexa Live 2022 event today, the company announced a series of updates and outlined its general strategy for enabling ambient intelligence that will help transform how users in all types of different settings will interact with technology and benefit from artificial intelligence (AI). Among the announcements made at the event is the new Alexa Voice Service (AVS) SDK 3.0 to help developers build voice services, and new tools including the Alexa Routines Kit to support development of multistep routines that can be executed via voice.

The concept of ambient intelligence is about having technology available when users need it and without the need for users to learn how to operate a service.

“Some companies have a vision for technology that’s rooted in phone apps or in a VR headset,” Aaron Rubenson, VP of Amazon Alexa, told VentureBeat. “Our goal is to build technology that allows customers to spend more time looking at the world and interacting with people.” 

Bringing Alexa ambient intelligence to the enterprise

Rubenson noted that there is a growing number of over 1 million developers that are building interactive skills using Alexa.

The Alexa ecosystem isn’t just about Amazon-branded Echo personal assistant devices. It’s a broader market in which multiple hardware vendors across industries integrate Alexa and its ambient intelligence. Rubenson said that Amazon has partners across a broad range of device types ranging from smart speakers, TVs, computers, wearables and appliances. 

“For the enterprise use case of building Alexa into physical devices, we see strong and broad momentum,” Rubenson sa …

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