How To Pivot Your Career Or Business During Uncertain Times – Forbes

by | Jul 27, 2022 | Business

For many women, having a wide array of skills and the ability to pivot their careers has helped keep … [+] them employed, even if it’s from home. The number of women working remotely has grown since 2020. The 23% increase among women is higher than the 16% among men.
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Between 1997 and 2017, the number of women-owned businesses increased by 114%, a rate 2.5 times higher than the national average. Although women-owned firms represent 39% of all companies, they’re responsible for only 8% of employment and 4% of revenues. These numbers are noteworthy given the research shared in December 2020, which reported a staggering 140,000 in job losses for women due to the pandemic.

For many women, having a wide array of skills and the ability to pivot their careers has helped keep them employed, even if it’s from home. The number of women working remotely has grown since 2020. The 23% increase among women is higher than the 16% among men. In addition, 80% of these women consider remote work to be the most important job benefit. Only 69% of the men feel the same way. Now is the perfect time to not only pivot your career trajectory but to have more leverage to move into a remote workspace.

For some women, this has meant taking risks and going all in on their side gig. Others have taken extra measures to scale their businesses, while some have learned to pivot and thrive exactly where they are.

Go All In On Your Side Hustle

“The wedding industry struggled during COVID shutdowns and pandemic volatility,” said Malone. … [+] “Rather than assume the worst, we stayed calm and evaluated the opportunity opening up before us. We decided to go all in on the business and focus on the avenues for growth no matter what.
Elizaveta Malone (EZ Elopements LLC)

In 2017, Russian immigrant Elizaveta Malone eloped with her fiancĂ© on a historical wooden boat on Lake Union in Seattle. The challenges they faced bringing their vision to life motivated them to help other couples have their special moment without the stress. So the next day, Elizaveta and her new husband, Army veteran and commerci …

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