How Zuora’s latest Snowflake offering can optimize revenue streams for enterprises

by | Jul 26, 2022 | Technology

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Modern enterprises are aggressively monetizing their products with subscription, consumption, or hybrid (mix of both) business models. The efforts help create a stable stream of revenue. However, none of it can be optimized for growth unless the company in question brings data into the picture to understand today’s dynamic market conditions. 

Essentially, subscribers’ behaviors and preferences can change unexpectedly and end up affecting a smooth revenue stream. If an organization fails to capture this change and iterate accordingly in time, it ends up losing money.

Zuora Secure Data Share for Snowflake

To help with this, California-based Zuora, a company providing cloud-based subscription management capabilities to enterprises, has announced a new offering in partnership with Snowflake – Zuora Secure Data Share.

With this product, enterprises using Zuora’s platform will get the ability to pull their data from the subscription management platform into Snowflake data cloud and combine it with data from other source systems. This can then be used with business intelligence (BI) tools to generate meaningful metrics that could help not only improve ongoing customer relationships, but also revenue prospects.

“By partnering to offer Zuora Secure Data Share for Snowflake, companies will be able to access a near real-time data pipeline to help boost their success in the subscription economy, which would otherwise take multiple engineers and data scientists to build and maintain,”  said Shakir Karim, vice president of platform product management at Zuora.

Not to mention, data teams are …

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