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Not so long ago, the perception of immersive technologies was confined to science fiction. In recent years, it has become associated with gaming. Today, many businesses are recognizing the significant benefits of using augmented and virtual realities to improve their operations. AR and VR are now being used for everything from prototyping and design to marketing, customer service, training and productivity.
As brands and businesses seek to strengthen and grow the relationship between their services or products and their customers, immersive technologies like AR and VR offer practical, emotional and creative routes to enriching these relationships while building brand loyalty and increasing sales. Immersive technologies have the potential to provide practical support and pack an emotional punch with their human-centered design approach.
Technology has become advanced enough to move AR and VR into the mainstream, allowing them to be used to create a more user-friendly, realistic, accessible and affordable customer experience.
Key differences between virtual and augmented reality
To make the most of VR and AR, business owners must understand the difference between the two and what each is capable of.
The key difference between virtual and augmented reality is that virtual reality is designed to take users away from their physical space. In contrast, augmented reality combines physical space with virtual by ove …