Mattel names Scopely exec as global head of digital gaming

by | Jul 21, 2022 | Technology

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Mattel named Mike DeLaet, former senior vice president of strategic partnerships at Scopely, as global head of digital gaming.

Effective July 25, DeLaet will bring more than two decades of gaming expertise to Mattel. In his role, DeLaet will be responsible for accelerating Mattel’s digital gaming product offering across all major gaming platforms, including licensing, self-publishing, and Web3. He will also oversee Mattel’s joint venture partnership with NetEase called Mattel163.

“Mike is one of the foremost leaders in digital gaming, with deep expertise across all facets of the business,” said Richard Dickson, Mattel’s chief operating officer, in a statement. “Digital experiences like gaming present a significant additional lever for engagement with our brands. As we ramp up our offerings through licensing partnerships, game tie-ins, and standalone releases, we are also looking to expand our own games across PC, console, mobile, and web-based platforms. We eagerly look forward to bringing Mike’s leadership to bear in this growing vertical for Mattel.”

DeLaet will report to Dickson. DeLaet’s experience spans all facets of gaming including business development, marketing, mobile/console/PC, IP licensing, corporate development, and distribution. In DeLaet’s most recent role at Scopely, he was responsible for business development, IP licensing, and platform distribution partnerships. There he oversaw and developed relationships with licensing partners such as Disney and Warner Bros., and platform distribution partners such as Apple, Google, Sony PlayStation, and Microsoft Xbox, among many others.

Prior to his tenure at Scopely, DeLaet cofounded Rogue Games, …

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