OpenAI: Will DALL-E 2 kill creative careers?

by | Jul 26, 2022 | Technology

Join executives from July 26-28 for Transform’s AI & Edge Week. Hear from top leaders discuss topics surrounding AL/ML technology, conversational AI, IVA, NLP, Edge, and more. Reserve your free pass now!

Last week, OpenAI announced it would expand beta access to DALL-E 2, its powerful image-generating AI solution, to over one million users via a paid subscription model. It also offered those users full usage rights to commercialize the images they create with DALL-E, including the right to reprint, sell, and merchandise.

The announcement sent the tech world buzzing, but it mostly amounted to gleeful Twitter feeds filled with the results of random DALL-E prompts like “steampunk Jesus DMT trip under an electron microscope” to a “dark wizard using a magical smartphone to cast spells.” But a variety of questions, one leading to the next, seem to linger beneath the surface. 

OpenAI on commercial DALL-E use

For one thing, what does the commercial use of DALL-E’s AI-powered imagery mean for creative industries and workers – from graphic designers and video creators to PR firms, advertising agencies and marketing teams? Should we imagine the wholesale disappearance of, say, the illustrator? 

According to OpenAI, the answer is no. DALL-E is a tool that “enhances and extends the creative process,” an OpenAI spokesperson told VentureBeat. Much like an artist would look at different artworks for inspiration, DALL-E can help an artist with coming up with creative concepts. 

“What we’ve heard from artists and users to date is that it takes human direction to generate a good representation of the idea,” the spokesperson said. 

But how can someone who uses DALLE-2 to create an image attest that it is their own work? After all, the person using DALLE-2 is simply entering a prompt. How can the results of that prompt be their own? If they are allowed to sell those works commercially, are they really the artist? 

OpenAI insists that DALL-E creates original images, saying: Similar to how we lear …

Article Attribution | Read More at Article Source

Share This