Secret Sounds Group Announces Acquisition Of Kicks Entertainment – New Jersey Stage

by | Jul 21, 2022 | Entertainment

NEWS | FEATURES | PREVIEWS | EVENTS
originally published: 07/21/2022

Secret Sounds Group, in partnership with Live Nation, announced the acquisition of Kicks Entertainment and its multi-city, flagship event Spilt Milk on July 20, 2022.With a 15-year history of successful events, Kicks Entertainment co-owners Ryan Sabet and Jeff Drake’s flagship festival Spilt Milk has sold out within minutes every year since its 2016 debut and has since expanded to three locations (Canberra, Ballarat and Gold Coast), becoming one of the most popular and attended festivals on the national calendar and cementing them as leaders in the live music industry.Jeff and Ryan successfully placed Kicks in a strong position ahead of the 2022 summer with two sold-out festival tours – Spilt Milk and their Fisher Beach Party Tour – with more festival properties currently in development.“As festival and music fans ourselves, it’s exciting for us to have new partners that share our vision for event experiences that are fan-focused,” said Jeff Drake and Ryan Sabet. “This partnership will evolve our conversations with artists and provide opportunities to activate venues and festivals that can house them. It will strengthen our ability to produce festival tours that deliver on our vision of ensuring quality over quantity.”“Partnering with Secret Sounds and Live Nation is a natural step towards securing the future of new events and cementing those currently in the roster. The majority stake acquisition is also a boost for our loyal, local team. It brings new opportunities to enhance the already exceptional Kicks offerings and provides resources at an important time when fan experience is paramount.”  Advertise with New Jersey Stage for $50-$100 per month, click here for infoSecret Sounds is getting back to live events with great vigour – a 50,000 capacity sold out Splendour in the Grass, the biggest Falls line-up ever featuring Lil Nas X …

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