Spin Master Announces Global Master Toy Licensing Agreement with Sony Interactive Entertainment’s PlayStation® – PR Newswire

by | Jul 20, 2022 | Entertainment

The agreement was brokered by Sony Pictures Consumer Products, the division that manages global master toy deals for the PlayStation brand and its PlayStation Studios games in addition to working closely with Sony Interactive Entertainment to execute licensing programs in North America that tie into global PlayStation strategies.  The announcement comes ahead of new entertainment content based on popular PlayStation Studios games including the recently released film based on UNCHARTED and an upcoming TV series based on The Last of Us.

“Both SIE’s PlayStation and Spin Master share a common goal, to inspire and entertain consumers through the relentless pursuit of innovation,” said Chris Beardall, Spin Master’s President of Toys and Chief Commercial Officer. “Together we will bring the interactive storytelling of Sony’s immersive PlayStation games to life in an all-new way, extending the fandom from digital to reimagined physical play.”
“The PlayStation brand is always looking for new and exciting ways to provide gamers with the most extraordinary experiences possible, what we call ‘remarkable play’,” said Grace Chen, Vice President, Network Advertising, Loyalty & Licensed Merchandise, Sony Interactive Entertainment. “We are committed to creating the highest quality gameplay experiences for our community of global fans and finding new ways to bring our most beloved characters to new audiences. Working along with Spin Master, we are excited to continue our reach in presenting our gaming IP through authentic and …

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