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To sell your Software-as-a-Service (SaaS) startup at a price and terms that make you happy, you need data that convinces buyers that what you’re asking for is fair. Put yourself in the buyer’s shoes: What do they want? What motivates them? Only then will you know how to address their concerns.
Your most likely candidate is a financial buyer: Someone who sees your startup as an attractive investment over the medium to long term. Financial buyers compare asking prices to future earnings potential to determine whether it’s fair trade.
Factors potential buyers look at include: How easy will it be to scale your SaaS startup? Will they earn a return on investment (ROI) in three to five years? Ultimately, you are responsible for proving that your startup is an exceptional investment opportunity. And, in this, metrics matter.
No financial buyer worth their salt will take a chance on you unless you have the data to back up your claims. I mean cold, hard numbers like monthly recurring revenue (MRR), customer churn, acquisition costs, customer lifetime value, and more.
Before listing a SaaS startup on a marketplace like MicroAcquire, review the below data points. Otherwise, you might spend months with your hook in the water without any bites. Time kills all deals, so act now before it’s too late.
The data that influences buyer decisions
It doesn’t matter if it’s an individual or a highly-capitalized private equity firm — financial buyers care about one thing only: earning a return on their investment.
The sooner they earn that return, the better, so it’s reasonable to assume that your SaaS startup should be growing fast – at least for your sector – and point towards an exit opportunity in a few years. In most cases, buyers also want to s …