‘Arms race’: NIL compensation now a potent recruiting weapon

by | Aug 31, 2022 | Sports

Wake Forest coach Dave Clawson remembers the old days of college recruiting.“You used to talk about graduation rates and majors,” Clawson said. “Now the first question is, ‘What are you guaranteeing me year one, two, three and four?’”Clawson isn’t necessarily talking about playing time, either. After more than a year, prospects are far more familiar with ways they can profit off their fame through endorsement deals and are looking hard at whether schools can help them do it. When the NCAA instituted a policy last summer allowing athletes to earn money off use of their name, image and likeness, the notion was that it would give players a chance to make a little money but wouldn’t be used as a recruiting weapon.That’s not how it’s worked out. Pay-for-play situations or improper inducements are still banned, but there is nothing stopping colleges from letting recruits know how athletes on campus are already profiting through NIL deals and how much support is available to them if they’re interested.For instance, Ohio State has a Twitter account …

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