Becoming a marketplace of choice in the builder/creator economy

by | Aug 4, 2022 | Technology

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In the wake of the pandemic-accelerated work trends, including increasingly distributed workplaces and the great resignation, comes the builder economy, says Christopher Gonzalez, head of finance at A-Team. They’re the folks working for themselves, designing and building new products and services used in the real world. While in the gig economy workers are commoditized within platforms, builders, like digital media creators, are carving their own niches.

There are a lot of macro trends that are pushing this forward, perhaps faster than people would realize,” Gonzalez says. “People that are highly skilled and comfortable in their ability to get work will, again, make a bet on themselves and effectively work for themselves, be autonomous, control their own destiny.”

These builders are looking for platforms that can spotlight, market and help them sell their work, Gonzalez says, help accelerate the development of their businesses without the overhead of doing it themselves, and with the bonus of a partner who has the expertise to help them set up fast and get out into the world.

The commerce platforms that are most successful are the ones that have built ecosystems that give these builders and creators in the broader digital economy the opportunity to become a merchant and share what they’re passionate about, whatev …

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