Evolve or die trying: What’s next for SaaS

by | Aug 25, 2022 | Technology

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In 1999, as if by divine intervention, Salesforce launched the first built-from-scratch business-to-business (B2B) software-as-a-service (SaaS) platform, introducing the technology world to an entirely new way of operating. Salesforce’s CRM platform freed businesses from expensive, unwieldy legacy software that failed to meet their needs, ushering in a new era of cloud-based services. 

SaaS has served us remarkably well for more than 20 years. Coupled with low-cost offshore development and the fact that tech vendors no longer need to build data centers (thanks AWS), SaaS apps absolutely exploded in number, but circumstances necessitate change. 

Two things tend to happen in a recession. Real innovation takes place: Microsoft was founded in a recession, as were payments juggernauts Venmo and Square; Uber, Airbnb, Slack and WhatsApp were also products of the last recession. Then there were game-changing inventions like the iPad. Even American staples like chocolate chip cookies and the game of basketball were created during tough economic times. Secondly, the companies with the least value fall away.

By re-examining the role of SaaS applications in our businesses at the present juncture, companies can get rid of costly subscriptions that yield minimal value yet maximize complexity while at the same time improve the customer experience — an imperative in a down economy. 

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